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Europe, India and China are some of the most interesting new markets for Spain in the so-called tourism of excellence, a tourism with exponential growth in our country and which could attract travelers from all over the world interested in a much more exclusive, differentiated and personalized product, which is also a generator of economic growth and employment.
According to experts gathered in Madrid last Friday at the second edition of Coming Up!, music events, sporting events and celebrations can be some of the major assets to attract quality tourism to Spain in the coming years.
Almost 150 professionals from the tourism sector of top quality
They met this week in Madrid at the Rosewood Villa Magna hotel in one of the most important events on top tourism held in Spain. Organized by SIE, Spain is Excellence, the meeting has revealed the most important trends and developments which, in terms of new markets and consumption, will be the focus of the sector over the next year.
Several experts from the emerging markets of Europe, India and China revealed the enormous potential that these areas offer our country in terms of high-impact tourism.
Likewise, around twenty speakers distributed over several round tables analyzed how Spain, a prominent destination for top quality, can add value in the form of music, sports and party tourism, and how the sector must adapt to the way of thinking and acting of the new generations. .
In this context, Spain Excellence is an excellence club made up of public and private entities in the tourism sector in the premium and luxury segment, which aims to value Spain as a tourist and cultural destination of excellence, to attract a quality traveler according to that positioning.
«The goal of SIE is to help attract a better quality customer to Spain and for this customer to stay in our country to get to know it. We know that luxury and excellence imply customization, and therefore we will work in the niches that contribute to
this provides information and value to our partners,” said Ana Alonso CEO of SIE, Spain is Excellence.
THE TOURIST IS LOOKING FOR PERSONALIZATION
The experts gathered this Friday in Madrid highlighted the importance of attracting quality tourists to our country who find different elements such as gastronomy. Tourists are willing to pay more for a product that they consider to be the top of the range, emphasizing quality, diversity and originality as the basis of the richness of food and gastronomy in Spain.
In addition, tourists from all over the world are increasingly looking for personal and private travel and to achieve the uniqueness of their travels. For this, social networks are essential, as they are the first gateway to the knowledge of our country of these new markets from anywhere on the planet.
The meeting also featured several roundtables dedicated to consumer trends predicted for next year: music events, sporting events and celebrations, as notable demands for premium tourism.
In addition, a final panel discussion focused on learning how the sector must adapt to the way of thinking and acting of the new generations in order to offer them products in line with their technological and digital mentality.
The impact of the music industry, which generates 5.5 billion in revenue per year, the commitment to public and private investment in sports tourism, as well as the high quality of the events and celebrations organized in Spain, were some of the axes around which debates revolved themselves, who highlighted these sectors as very interesting possible tools to attract excellent tourism in our country.
Finally, the experts highlighted the importance of digitalization, which has strengthened the competitiveness of Spanish tourist destinations of excellence and luxury in recent years by allowing greater personalization, better promotion and marketing, more efficient management as well as an improvement of the customer experience.
The intelligent adoption of technology can undoubtedly help Spanish destinations stand out in an increasingly competitive market and attract luxury tourists searching the globe for unique and exclusive experiences.
