“Right now, it is critically important as one of our top markets, but in the future, I think it can easily be number two or three in the next couple of years,” he said. “The growth that we are expecting from India and the growth that we are starting to see is 2 to 3 times that of other parts of the world.” Gerhart, who took over as Mindshare’s worldwide CEO in 2021, recently paid a visit to India.
Amin Lakhani, CEO of Mindshare South Asia, said that the firm is pursuing a strategy that involves both organic and inorganic growth in India while simultaneously expanding its portfolio with new mandates. “Mindshare India has won new media and marketing mandates worth over ₹ 2,000 crore in 2023,” he said. Some of the new clients onboarded by the agency include Maruti Suzuki, Noise, Manipal Cigna, Qatar Tourism, Dr. Reddy’s, Casio, Hafele, Orange Health, and Cult Sports. Gerhart noted that India is one of the few ad markets that is growing rapidly.
“I think this year we are expecting the ad market to grow 12%, and next year we are expecting it to grow over 13%.”